China is truly a "nation on wheels", producing and consuming highest amount of cars globally for the past six years. However, with the economy slowing down and aggressive competition from more and more tech companies, new area of growth is badly desired. Thus we looked into women, as their "intention to buy" has surpassed those of males in China since 2013.
This thought leadership research delved into 410,000 different apps to profile female automotive consumers, derived a sample size of 2.08 million, which can be projected to a population of 56.17 million.
