Spectacular - Women in China’s Tier 3 & 4 Markets

China’s affluent population will increase by nearly 4 times by 2012, 75% of them will come from lower-tier cities, and half of them will be women. It’s imminent for marketers to understand those future pockets, thus MEC joined qualitative fieldwork of Project Deep Dive (PDD), and came up with a bunch of insights with flesh and meat. Besides using the supporting data in the existing databases, we invited WEBinsight to introduce social listening to back up the findings.