By the end of June 2011, China's netizens reached 485 million and they spent 1.3 billion hours in total surfing the internet every day. Chinese use the internet for entertainment and communication to a greater extent than Americans. This article explores some of the best marketing practices of gamification in China and gives out some tips to best utilise gamification in branding, marketing and communications activities.
Published in Admap, Nov. 2011